AI face swap technology has come a long way, and 2025 offers a variety of powerful tools to swap faces in photos or videos with surprising realism. Whether you want to create funny memes, enhance your social media content, or experiment with creative photo edits, there’s an AI face swap app or software for you.
In this article, we’ll explore the top 5 face swap tools (both free and paid) that are making waves in 2025. Each tool is reviewed with its key features, who it’s best for (casual users, content creators, or professionals), and what platforms it supports (online, mobile, or desktop). Let’s dive in!
What Is AI Face Swap?
AI face swap is a computer-vision technique that replaces the face in a photo or video with a different face while preserving expressions, lighting, and perspective. Modern face swap engines rely on deep learning models such as convolutional neural networks and generative adversarial networks.
These models detect key landmarks on the source and target faces, align them, blend skin tone and texture, then render the composite so it looks natural. Today’s best face swap platforms work in a web browser or mobile app, finishing a single-image swap in seconds and handling entire videos in a few minutes.
Typical uses range from lighthearted memes and social-media clips to professional marketing, film pre-visualization, and privacy-safe stunt doubling.
1. Fotor – Versatile AI Face Swap Editor (Online & Desktop)
Fotor is an all-in-one photo editor that includes a highly rated AI Face Swap feature. You can use Fotor in your web browser or download its desktop app, though the browser version offers more flexibility and up-to-date templates. Fotor makes face swapping simple: upload the main photo and the face you want to swap in (or choose from fun built-in templates), then click “Swap” to see the result.
The AI does a good job blending facial features for realistic outcomes, especially on single-portrait swaps. In fact, reviewers have found Fotor’s results to be consistently good and the tool “versatile and easy to use,” naming it one of the best AI face swap options available.
- Platform: Web (online editor) and Windows/Mac desktop software.
- Best for: Casual users and content creators who want an easy, fast face swap for photos. Fotor is great for swapping faces on selfies, trying fun templates (like holiday or 80s-themed scenes), and even swapping multiple people in group photos.
- Key features: Fotor’s web app lets you swap multiple faces in one image – the AI can detect each face in a group photo so you can replace them individually. (This feature is still improving, so results may vary with group swaps.) There are plenty of themed face swap templates to put your face into different characters or scenes, or you can just upload your own images for a straightforward face replacement. Fotor’s interface is beginner-friendly, and it even includes a “Reward Center” to earn free credits by daily logins or tasks, which is handy if you don’t want to pay for a subscription.
- Free usage: Yes – Fotor provides a limited number of free AI face swap credits for new or non-paying users. For example, the desktop app gives 8 free credits (each swap uses 2 credits) as a trial. The web version also offers some free credits and allows modest use without upfront payment.
- Pricing: Fotor operates on a freemium model. The Basic plan is free (with watermarked, lower-res results and limited credits). To unlock full features, Fotor Pro is available as a subscription (around $8.99 per month). Pro users get higher resolution downloads, more editing tools, and extra AI swap credits each month. There’s also a higher-tier Pro+ plan (~$19.99/month) with additional perks like stock image libraries. (See the pricing table at the end for a quick comparison of all tools.)
Why try Fotor? If you need a reliable face swap tool for photos with a lot of editing flexibility, Fotor is a top choice. It’s accessible on both web and desktop, fun for casual photo mashups, and useful for light professional editing. Keep in mind Fotor doesn’t support video face swapping it’s focused on still images. But for portraits and group photos, its combination of ease and realism makes it stand out.
2. Pixlr – Easy Online Face Swapper with Templates
Pixlr is a popular online photo editor known for its robust features, and it now offers an AI Face Swap tool right in the browser. Pixlr’s face swap is very user-friendly: just create a free account, upload the photo with the face you want to swap from and the target photo you want to swap into, then click the Face Swap button.
The interface is intuitive and even provides some preset template images if you want to play around before using your own images. Impressively, Pixlr gives every user 40 free face swap credits to start, and each swap only costs 1 credit and these trial results come without any watermark on the output, so you can download clean results for free. This generous free tier is great for casual fun and testing the quality.
- Platform: Web-based (works on any modern browser). Pixlr also has mobile apps and a desktop app, but the face swap feature is primarily in the online editor.
- Best for: Casual users and social media content creators who want a quick, no-installation face swap solution. Because it’s online, Pixlr is convenient for one-off swaps or editing on the go (just navigate to the website). It’s also good for those who need basic photo editing alongside face swaps, since Pixlr includes a full suite of editing tools.
- Key features: Pixlr’s AI face swap can handle single-face photos (no multi-face swapping yet) and is quite fast to generate results. It doesn’t support video or GIF swapping (image only). One fun aspect is Pixlr’s library of face swap templates – you can try faces on novelty images (like movie characters, historical figures, etc.) for creative results. After swapping, you can use Pixlr’s other tools (filters, crop, retouch, etc.) on the image without leaving the editor. This makes it a one-stop-shop for creating memes or polished photo edits with face swaps. Pixlr’s learning curve is low; even beginners can get the hang of it quickly.
- Free usage: Yes – Pixlr is free to use with basic features. As noted, you get 40 AI credits free specifically for face swaps (and other AI tools). Once those are used, you can still use Pixlr’s standard tools for free, but the AI features would require upgrade or credits.
- Pricing: Pixlr offers Plus and Premium subscription plans. Plus starts around $1.99–$2.49 per month (removes ads, unlimited saves, and gives ~80 AI credits monthly). Premium is about $7.99–$9.99 per month, which boosts you to 1000 AI credits monthly and unlocks all advanced features and content. If you prefer not to subscribe, Pixlr also sells credit packs (e.g. $2.99 for 200 credits) for pay-as-you-go usage. There’s a 7-day free trial for Premium as well. The free tier should suffice for light use, but power users will find the paid plans affordable and useful.
Why try Pixlr? Pixlr is an excellent choice if you want a free online face swap tool that’s quick and simple. You don’t need to download anything, and the initial free credits let you test plenty of swaps. While it’s not as specialized in face swapping as some other tools, its overall photo editing capabilities and low cost make it a handy tool in any content creator’s arsenal.
3. FaceApp – Advanced Mobile Editor with Face Swap Filters
FaceApp is the famous mobile app known for its viral AI filters (think aging your face, changing gender, adding smiles, etc.), and it also includes a powerful face swap feature. With over a billion downloads to date, FaceApp is one of the most popular AI face editing apps in the world. Using FaceApp, you can take a selfie (or any portrait) and swap your face with someone else’s in a seamless, photorealistic way.
The app offers preset scenes and celebrity images you can swap yourself into (ever wondered how you’d look on a movie poster or next to a celebrity?), as well as the ability to swap faces between two photos you provide. The results leverage FaceApp’s top-notch AI engine, so they tend to look very realistic in terms of lighting and skin texture. While FaceApp is not solely focused on face swapping (it’s a general face editor), it still earns a spot as a top face swap tool in 2025 due to its quality and ease of use.
- Platform: Mobile only – available on iOS (iPhone/iPad) and Android. FaceApp is designed for smartphone use, with a simple tap-and-go interface perfect for editing on your phone or tablet.
- Best for: Casual users and influencers who love playing with selfies and sharing on social media. FaceApp is great for quick transformations – for example, swapping your face into a stylish haircut model’s photo to see how a hairstyle might suit you, or putting your face on a famous actor’s body for a laugh. It’s also used by content creators for TikTok/Instagram content (memes, before-and-after comparisons, etc.). Professionals might use it to generate headshots or creative edits, but it’s primarily a consumer app.
- Key features: FaceApp’s strengths are its photorealism and variety of AI effects. The face swap feature can be found under some of the fun filters (like inserting your face into a scene or merging two faces). It intelligently blends facial features and skin tone. Beyond swapping, FaceApp offers AI tools like Face Morphing (blend two faces), background editing, and retouching filters. Notably, it has 60+ filters ranging from serious (make yourself look older, younger, change gender) to whimsical (see yourself as a different ethnicity or as a cartoon). The face swap filter itself might be limited to certain modes (e.g., “Borrow style from another photo” or using one of FaceApp’s preset scenes), but it’s very straightforward: usually just one tap and the AI does the rest. FaceApp’s UI is extremely easy – you don’t need any editing skills to get impressive results in seconds.
- Free usage: Partially – FaceApp can be downloaded free and offers a range of free filters. You can definitely try the face swap and many other features for free, but some outputs will have a small FaceApp watermark, and certain filters or HD download options are behind the premium paywall. The free version also includes ads. It’s good enough to have fun with and share casual results (the watermark is not huge), but serious users might want to upgrade.
- Pricing: FaceApp’s Pro subscription unlocks all features, removes ads/watermarks, and allows unlimited use. The price can vary slightly by region, but it’s roughly $8–$10 per month or about $50–$60 per year for an annual plan. For instance, on the App Store it’s listed around $8.99 monthly or $47.99 yearly. FaceApp often also offers a lifetime license option (in past years it was around $39.99 one-time). If you’re a frequent user, the yearly plan is the best value. Keep an eye out for free trials or discounts; sometimes they have promotions.
Why try FaceApp? FaceApp is a must-try because it’s essentially the OG of AI face editing on mobile. The face swap results are generally excellent and the app offers endless entertainment with its other filters. It’s all about one-tap convenience – perfect if you’re not tech-savvy and just want amazing face swaps or transformations with zero effort. Just remember to use it responsibly (it’s fun to put your face on a celebrity, but don’t misuse anyone’s likeness), and be aware that the privacy of apps like FaceApp has been a topic of discussion (they upload images to their servers for processing). For most people looking for quick, realistic face swaps on a phone, FaceApp remains a top contender.
4. Reface – Fun Face Swap App for Gifs and Videos
If you’ve seen those viral videos or GIFs where someone’s face is perfectly swapped into a movie clip or meme, there’s a good chance it was made with Reface. Reface is a wildly popular mobile app (over 150 million downloads) that specializes in swapping your face into short videos, GIFs, and images, often with hilarious or impressive results. The app’s focus is on fun and creativity you can literally put yourself in famous movie scenes, music videos, viral GIFs, or as a completely different person, and share the outcome on social media.
Reface’s underlying AI is quite powerful, managing to align your face into videos with facial expressions that match the source. The content library is a standout feature: Reface provides tons of trending clips and GIF templates updated daily, so you can always find new things to try. It’s known for its quick processing and ease of use – in just a few taps you have a shareable animation with your face on it.
- Platform: Mobile app for Android and iOS. (There’s no official web or desktop version, but the mobile apps are very polished.)
- Best for: Casual users, meme-makers, and anyone who wants to create viral-ready content. Reface is especially popular among TikTok and Instagram users who make short video memes. It’s not really for professional editing or serious projects – it’s more for entertainment and social sharing. However, even marketers or content creators use it to make engaging, funny content quickly. If you want to surprise your friends by dropping your face into a famous GIF or make yourself sing like a celebrity in a clip, Reface is the go-to.
- Key features: Reface’s primary feature is face swapping in videos/GIFs. You can take a selfie (or use any face photo) and choose a video clip or GIF from the app’s library to meld your face into it. Processing is relatively fast, usually seconds to under a minute for a short clip. The app has a huge library of daily updated templates – from movie scenes to famous GIF memes – so it’s very content-rich. You can also upload your own GIFs or videos to face-swap (length and size limits apply, but short clips work). Another feature is creating face-swap photos (not just animated content) and even generating weird/funny AI avatars. Reface also introduced features like swapping faces in pictures with animations (like making a still photo sing). It’s loaded with creative options. The interface is extremely simple: pick a face, pick a video/photo, and it does the rest. Sharing buttons are built-in to directly post to social networks or download the result.
- Free usage: Yes – Reface can be used for free, and many people enjoy it without paying. The free version lets you make a certain number of face swaps per day and use most features, but it watermarks the result and includes ads. Also, some premium content (certain clips or longer video swaps) might be locked. If you just want to play around occasionally and don’t mind a watermark in the corner, the free version is fine.
- Pricing: Reface offers a Pro subscription (sometimes called Reface Pro or Reface Premium in the app). The pricing can be a bit confusing because they offer weekly, monthly, and annual plans. To give a general idea: it’s around $3.99 per week or $12.99 per month, but the annual plan is about $24.99/year which is much cheaper per month. Prices may vary; for example, in some regions weekly might be $2.49 or $6.99 – the app store listing shows a few options. Opting for the yearly subscription is usually the best deal if you plan to use it long-term. With Pro, you get no watermarks, no ads, unlimited swaps, and access to all content. They sometimes offer a brief free trial as well.
Why try Reface? Reface is simply one of the most entertaining face swap apps out there. It’s perfect if you want to create viral content or jokes starring you. The ability to see yourself perform famous movie scenes or dances never gets old! Technically, its AI handles dynamic face movements impressively well, which is why it’s great for video and animated content. While it’s not aimed at serious deepfake artists (it outputs low-to-medium resolution videos primarily for social media), it excels at what it does. For 2025, Reface continues to be a top pick for quick, fun face swaps that you can share with friends for a laugh.
5. DeepSwap – Powerful Web Tool for High-Quality Face Swaps (Photos & Video)
DeepSwap (DeepSwap.ai) is a web-based AI face swapping service that delivers some of the most realistic results available, especially for videos and longer clips. Unlike the other tools on this list, DeepSwap runs in the cloud through your browser – you upload the source and target media, and their servers do a deepfake-style swap using advanced AI models. The emphasis here is on quality and capability: DeepSwap can handle photos, GIFs, and videos up to several minutes long, producing high-resolution outputs with convincing face replacements.
This makes it a favorite for users who want to create more polished deepfake videos (e.g. swapping an actor’s face in a movie scene with your own) or high-quality face swap images for projects. It’s a more professional-grade tool, albeit one that’s easy enough for non-experts to use via a simple interface. In 3 steps you can get your result: upload media, add the face you want to swap in, and click generate. DeepSwap’s AI model boasts over 90% face similarity in swaps, which is higher than many open-source models, leading to very convincing outputs.
- Platform: Web-based (browser). No software installation required. You just visit the DeepSwap website, sign in, and use the tool online. This means it works on Windows, Mac, Linux, or even mobile browsers, though for video uploads a desktop browser is more convenient.
- Best for: Content creators, video editors, and enthusiasts who need high-quality face swaps, especially in videos or multiple images. If you’re making a parody video, a short film, or realistic face-swap content for marketing or entertainment, DeepSwap is a great choice. It’s also used by meme creators who want higher resolution results than mobile apps can provide. Casual users can use it too (the interface is straightforward), but because it’s a paid service it tends to attract those who have a real project or goal for their face swaps.
- Key features: DeepSwap can swap faces in videos up to 10 minutes long (for premium users) and supports output up to 4K for images. It can handle multiple faces in one video/photo – for example, swapping up to 6 faces in the same video clip simultaneously. The AI has been optimized for various challenging scenarios (different angles, lighting, occlusions) to maintain realism. Another perk: DeepSwap does not collect your data or retain your uploads, prioritizing privacy. The service also includes some bonus AI tools like image enhancement and background removal, but its main draw is face swapping. Using DeepSwap is relatively easy: you purchase credits or a subscription, upload your target video or image, and upload (or select) the face to swap in. After processing (which can be quick for images, and reasonably fast for videos e.g. a 1-minute video can be processed in ~10 seconds with their GPUs), you can preview and download the result. Keep in mind that realistic video face swaps are computationally intensive, so while DeepSwap makes it accessible, very large or complex videos might still take a bit of time to generate.
- Free usage: Limited – DeepSwap does not have a fully free version for unlimited use. New users may get a few credits as a trial or certain low-res previews, but essentially it’s a paid service. Unlike some apps, you can’t really use DeepSwap continuously without paying, since even image swaps consume credits. It’s best thought of as a premium tool.
- Pricing: DeepSwap works on a credit-based subscription model. There is one Premium plan (with different billing options) that gives you a set number of credits each month (e.g. 20 credits/month) to use on swaps. 1 credit usually lets you swap one image or create a short GIF, and videos cost a few credits per second of video (for instance, 15 seconds of video might cost 1 credit in the premium mode). The subscription price is about $9.99 per month, or you can opt for the annual plan which was $49.99 for the first year (and $99.99 in subsequent years). Annual billing effectively brings the cost down to roughly $4.17 per month, which is a great deal if you use it often. Note that DeepSwap does not have a separate “free tier” beyond perhaps some demo – you need to subscribe to actually get credits and download results. However, subscribers benefit from priority processing and access to the highest-quality AI model. If you need extra credits beyond the monthly 20, you can purchase add-on credit packs at a discount. Overall, while it’s the priciest option on this list, it delivers professional-level face swaps that justify the cost for many users.
Why try DeepSwap? DeepSwap is the tool to choose when you want seriously realistic face swaps, especially for video content. It brings deepfake-quality results to users without requiring technical know-how or a powerful PC – all the heavy lifting is done in the cloud. In 2025, as face swap tech continues to grow, DeepSwap remains at the cutting edge with its high similarity scores and support for longer videos and multiple faces. If you’re a YouTuber, filmmaker, or just someone who wants to convincingly put your face (or someone else’s) into a video clip, DeepSwap is absolutely worth a try. Just use it responsibly and within ethical boundaries – the realism of the output means you should be mindful of how those deepfake-style videos are shared or used.
Before using any face swap tool, remember to respect privacy and copyright. Always use images/videos that you have the right to use or that the person has consented to. Now that we’ve covered the top 5 tools, you can choose the one that best fits your needs and have fun creating!
To help you compare, here’s a summary of the pricing and free plans of these five tools:
| Tool | Free Plan | Premium Plan |
|---|---|---|
| Fotor | Yes – Limited free credits for AI face swaps (e.g. ~8 credits on desktop, daily credits via reward center). Outputs have watermark on free tier. | Fotor Pro: ~$8.99/month (or ~$47.99/year) for full features, no watermarks, and monthly AI credit allowance. Pro+: ~$19.99/month with more stock content and storage. |
| Pixlr | Yes – 40 free AI credits for face swaps (no watermark on these trial results). Free account required; basic editor features are free with ads. | Pixlr Plus: ~$2.49/month (removes ads, 80 credits/month). Premium: ~$9.99/month (1000 credits, all features). Credit packs available (e.g. 200 credits for $2.99) for flexible uses. |
| FaceApp | Yes – Free to download/use with many filters available. Free face swaps come with a small watermark and ads. | FaceApp Pro: ~$8–$9/month or ~$50–$60/year (varies by platform). Unlocks all filters (including advanced face swap scenes), removes watermarks/ads, and enables HD save. (Lifetime purchase ~$39.99 often available.) |
| Reface | Yes – Free version allows a few face swaps per day with watermark and ads. Large library of free templates. | Reface Pro: Options include ~$12.99 monthly or $24.99 yearly (better value annually). Removes watermarks/ads, unlocks unlimited swaps and exclusive content. Weekly subscription available ($3.99/week) for short-term use. |
| DeepSwap | No fully free tier – You must purchase credits or subscribe to swap and download results. (Might offer a very limited trial preview.) | Premium (Subscription): $9.99/month for 20 credits monthly, priority processing, and high-quality swaps. Annual plan $49.99 for first year (then $99.99/yr). Credits roll monthly; additional credits can be bought separately at discount. |
Conclusion
AI face swap tools have matured into fast, affordable, and remarkably realistic editors that fit every skill level. Casual users can try free, template-based web apps for a quick laugh, content creators can level up posts with short video swaps, and professionals now have browser-based services that generate 4K deepfakes without heavy hardware.
As you experiment with Fotor, Pixlr, FaceApp, Reface, or DeepSwap, remember to respect consent and copyright, choose high-quality source media, and keep your projects transparent if realism could cause confusion. Used responsibly, face swap AI opens a playful, creative doorway that lets anyone step into a scene, tell a fresh story, or simply share a smile with friends.
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